Product Rebrand

These designs were created for my product design class. The goal was to rebrand an existing food product. I chose to redesign Premium crackers. Premium Saltine crackers are a simple, inexpensive flavourful product that has been around since 1876. A product that has been feeding millions in the best and worst of times in history. I wanted to rebrand the product's look by giving the product a retro look. Why may you ask? Will, I see a rise in popularity in retro design in food products. The retro design has a significant appeal to an audience that appreciates robust design, eye-catching color schemes, and a sense of wholesome nostalgia. Additionally, an older aesthetic design will help restate Premiums' historic presents and reliability as a tasty, inexpensive product.